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And a poll taken in August 2025 gave from Democrats and Democratic-leaning independents, going from 11% in June to 19% in August. He was the only potential 2028 Democratic presidential candidate who saw gains in the survey.

by many as a potential replacement for the ailing Joe Biden as the 2024 Democrat presidential nominee, Newsom didn’t have a chance to stand as Biden passed the mantle directly to Kamala Harris.

But in the past few months the charismatic former mayor of San Francisco has been increasingly outspoken in his criticism of the Trump administration. On August 27 he said Americans needed to to threats he said were posed by the current administration.

Part of Newsom’s approach has recently been to adopt the same mass communication methods as Trump has. This is not the highbrow intellectual route that Democrats have taken in the past. This is AI slop – the low-quality, mass-produced online content generated by artificial intelligence, designed to manipulate social media platform’s algorithms for greater exposure.

New social media style

Over the past few weeks, Newsom’s team has released numerous social media mimicking and mocking Donald Trump.

For instance, this month, Newsom’s staff a message on X featuring an AI-generated image of the governor wearing a crown on the cover of Time magazine, accompanied by the caption: “Long Live the King.” The following day, the same account an AI-generated image of a muscular Newsom holding the American flag with the caption: “In Gavin We Trust.”

The approach seems to be popular. Newsom’s team also released parody-Trump merchandise with suggested that it raised US$100,000 (£73,900) online on its first day of release. And Newsom’s use of this AI-produced content may well be redefining how Democrats attack Republicans in the future.

Newsom made no excuses for taking such a route. When questioned by Fox LA about this new approach recently he : “I’ve changed, the facts have changed; we (the Democrats) need to change.”

The California governor is not the only Democrat to stand up to Trump. While Democrats in Congress are hamstrung by the Republican majority in both the House and Senate, elected Democrat officials in state governments are working hard to limit Trump’s influence.

When Trump federalised the California National Guard to end public protests against the activities of the Immigration and Customs Enforcement agency (Ice), Newsom and California’s attorney-general, Rob Bonta, Trump, defense secretary Pete Hegseth, and the Department of Defense.

Newsom and Bonta argued that the president had exceeded his constitutional authority, as such action had been taken without the governor’s consent. Newsom defiantly that: “The president is not a king and is not above the law.”

An appeals court Trump to retain control of the National Guard while the lawsuit continued. The federal trial , and a judgment had not been released as this article went live.

In Chicago

As well as the Department of Defense to create specialist National Guard units to deal with civil unrest, Trump has also to use troops in other Democrat-controlled cities such as Baltimore and New York, where he also claims that state governments are failing to deal with crime waves.

On August 26, in an eloquent but defiant speech, Illinois governor JB Pritzker warned Trump not to send troops to Chicago: “Mr President, do not come to Chicago. You are neither wanted here nor needed here,” Pritzker .

Mirroring Newsom’s claims of executive overreach, Pritzker said that Trump’s determination to use troops to reduce crime figures in Democrat-controlled cities around the country was to “lay the groundwork to circumvent our democracy, militarise our cities and end elections”.

“If this were happening in any other country, we would have no trouble calling it what it is, a dangerous power grab,” Pritzker said.

Trump has used the National Guard as a law enforcement tool in Washington DC, another Democrat-controlled city, since the middle of August. The US president sent troops, complete with armoured vehicles, to the nation’s capital, where he claimed violent crime was out of control. While the troops were initially unarmed, in the past week officials have guard members have been authorised to carry either their M17 pistols or M4 rifles.

According to released by the Washington Metropolitan Police Department, violent offences were at their lowest level in 2024 in 30 years. The pattern appears to be continuing in 2025, with violent crime down 26% compared to this time last year and robberies falling by 28%. The Democrat mayor of Washington DC, Muriel Bowser, called Trump’s deployment of troops an “authoritarian push”.

It turns out the use of troops in Washington DC has not gone down that well with Americans. According to a Reuters/Ipsos during the last week in August, only 38% of Americans supported Trump’s actions, with 46% opposed.

After what had seemed to be a good start to the year for Trump, his job approval is fragile. With the midterms just over a year away, the Republicans need to keep one eye on the polls if they wish to retain their majorities in the House and Senate.

Whether Newsom’s pushback against the administration is the start of his campaign for 2028 is unclear, but it would do him no harm to establish himself as a national political figure, a portrayal with which he can build a campaign for 2028.

, Teaching Fellow in US politics and international security,

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